Resume

Career Profile

Marketing professional and entrepreneur with 10 years of experience in social media management, content creation, customer loyalty programs, communications, and AI evaluation. Seeking freelance or contract positions in content management, AI marketing, or non-profit consulting.

Professional Experience

 Outlier AI (freelance)

AI Writing Evaluator (4/2024 – Current)

  • Learn and implement extensive training, onboarding materials, and best practices to enhance the evaluative processes and overall effectiveness of AI-generated content.

  • Evaluate and provide detailed feedback on AI-generated content to ensure accuracy, coherence, and alignment with specified guidelines.

  • Analyzed linguistic patterns and contextual relevance to improve the quality and performance of AI writing.

  • Conducted rigorous testing and validation of AI outputs to identify potential biases and inconsistencies.

 Universal Tennis Rating (Part-time)

  San Diego Pickleball Flex League Manager (3/2024 – Current)

  • Organize and oversee all aspects of the Flex League program, including registration, scheduling, and communication with players. The first season exceeded the goal of five teams.

  • Develop and implement league rules and policies to ensure fair play and sportsmanship.

  • Coordinate with facility staff to secure court reservations and manage league logistics.

  • Communicate regularly with league participants to provide updates, answer questions, and solicit feedback.

  • Manage league finances, including collecting fees, tracking expenses, and preparing financial reports.

Wing Walker Marketing, Newburyport, MA

Founder/Social Media Strategist (3/2019 – 3/2024)

Non-Profit and Small Business Social Media Management Experience

  • Manage online presence for non-profits and small businesses. Assure website, social media profiles, and Google presence are up to-date and accurate.

  • Launch and monitor paid social media for local advertisements on Facebook, and Instagram to grow demand generation and overall account engagement.

  • Follow trends in industries to help owners realize the company’s competitive advantage.

  • Evaluate and report on social media channels monthly.

Biotechnology Experience

  • Conceptualize and execute strategic marketing plans with a focus on customer-relevant content; specific expertise in developing organic social media tone of voice and promotional strategies across LinkedIn, Instagram, and Facebook.

  • Maintain an aggressive social media schedule that consisted of 2 – 3 posts per day.

  • Manage a $50,000 budget for paid social media on LinkedIn and Facebook.

  • Formulate analytical reports and evaluate approaches to improve performance metrics. The reporting structure utilized such tools as Google Analytics, Channel Analytics, and UTMs.

  • Work with the website team to implement LinkedIn Tag and with the customer relationship management team to connect Marketo software with LinkedIn.

Peabody Essex Museum, Salem, MA

Major Gifts Development Officer (3/2018 – 3/2019)

  • Collaborated with a team on completing a $650 million donation campaign for the Museum by 2022. Raised $630 million in individual giving and grants by March 2019.

  • Authored regular correspondence with C-level donors and industry influencers to drive involvement and donations to the museum. This resulted in 24 unidentified donors capable of donating over $2.2 million.

  • Partnered with South Asian & Indian Art and Contemporary Art Curators to expand interest in respective fields.

Greater Newburyport Chamber of Commerce & Industry, Newburyport, MA

Director Sales, Marketing & Membership Development (1/2015 – 3/2018)

  • Reorganized growth and retention strategy for Chamber that was losing double-digit members per year.

  • Revamped a marketing outreach program to improve relationships with members. Tactics helped exceed the goal of an 85% retention rate in each of 2+ years. Leveraged social media, events, and door-to-door prospecting tactics to achieve an increase of 240 members in a two-and-a-half-year period.

  • Prepared a promotional plan to increase tourism and support local businesses in Greater Newburyport.

    • Resulted in an average of 15,500 people visiting the information office and over 500,000 website hits per year (a 24% increase over prior years.)

Dingo Creative, Newburyport, MA

Director, Social Media and Marketing (7/2012 – 2/2015)

  • Created organic and paid social media content management strategies for companies ranging from large Biotechnology firms to boutique retail shops and restaurants. Revamped accounts, performance of accounts (users, visitors, and engagement), and content development.

  • Expanded client base through networking events, cold calling, and building relationships.

Mill River Winery, Rowley, MA

Director, Sales & Marketing (5/2012 – 12/2014)

  • Pioneered effective online and offline marketing on a small budget.

  • Implemented a social media strategy that included educational, informative, and winery-oriented posts. Grew Facebook following from 400 followers to 1,840. Designed marketing collateral and advertisements for magazines, hotel accommodations, and strategic locations north of Boston.

  • Launched and serviced sales programs to restaurants, package stores, and tasting room sales.

    • Grew external sales from five accounts to thirty-five accounts in one year. Managed a team that increased tasting sales by 55% over twelve months; a 103% performance-to-plan figure.

  • Conceived and maintained the revenue-generating ‘Mill River Wine Club’.

    • Exceeded 2014 goals by signing up over 160 wine club members (goal was 100). Achieved a retention rate of 98% in 2014.

 Education

  • Master of Business Administration, Marketing, Simon Business School – Rochester, NY

    • Editor for WATS (school newspaper), Member of the Marketing Club, School Ambassador

  • Bachelor of Arts, Health and Society, University of Rochester – Rochester, NY

    • 4-year letter winner on the Varsity Football Team, Editor for Campus Times (school newspaper), Member of Psi-Upsilon fraternity

Skills and Interests

  • Skills: Adobe, Canva, Hootsuite, Constant Contact, Squarespace, Facebook Ads, LinkedIn ads & Shopify

  • Certifications: LinkedIn Marketing Solutions Fundamentals, Marketing Strategy, Content & Creative Design, Constant Contact Partner Certification, Wine & Spirit Education Trust Level 3

  • Volunteering: Former President of the Board, Firehouse Center for the Arts; Former President of the Board, Merrohawke Nature School; Former Board Member Yankee Homecoming; Head Coach for Rancho Penasquitos Soccer Teams